Hertog Jan

Ode to Autumn

Premium quality beers are what the Hertog Jan brewery is all about. And the launch of its new ’bockbier’ – a traditional beer, only served during Autumn – is the moment to show this to all Dutch beer lovers. With its ruby red colour and refined, bittersweet taste, Hertog Jan Bockbier truly celebrates the autumn. Therefore we asked four famous Dutch authors to do the same and write their ode to the season of dwindling daylight and melancholy. These odes were used as the backbone of a crossmedia campaign, which amounted to a 36% growth in volume in a declining market.


  • Effie Bronze
  • Esprix Silver
  • IMC Awards Silver