Bring back the fun in sports

The main reason for kids to quit sports is a lack of fun. Something which is often brought on by the fanatic behaviour of their parents. However, most mums and dads do not perceive their actions as exerting too much pressure on their offspring. Therefore we developed this social video for the Dutch Olympic Committee and Sports Federation, to open up parents eyes about how their kids feel. Well-known TV host Jochem van Gelder interviews several children about their idea of fun in sports, while their parents watch their honest answers via a hidden camera. An approach which clearly hit a nerve, as the video racked up more than 400.000 views within the first week and led to over 3.500 comments from parents.