From start to Gold

Rabobank believes in long term relationships. With its customers as well as with the athletes it sponsors. This approach has played a significant part in the succes of the Dutch Olympic Team for over 15 years. Make sure that this fact becomes widely known, as we approach the London Olympic Games. In the run-up to London we told the personal stories of Rabobank sponsored athletes and their road to the Olympic Games. Covering all the help, inspiration and hardship they met along the way. Thus we made clear that dedication is the key to Olympic succes. The same dedication with which Rabobank supports its athletes. ‘From start to Gold’. Over 132.000 views mini documentaries, 28.000 tweets in total and an average of 1350 tweets a day during the Olympic Games, over 2 million photoviews online platform, 131.665 downloads of the app, awareness of Rabobank as an important Olympic Sponsor risen from 21% to 49%!


  • SponsorRing Awards
  • Inhaakmedaille Gold