Robijn

Taxi Laundrette

Robijn Color was historically reserved for that one special little load of laundry. But the formula has been adapted, and it’s now the right detergent for all mixed and coloured laundry. That’s good news that deserves being announced in an unconventional manner. That’s why we converted taxis into a real-life laundrette. With a washing machine in each of the four wheels. Machines that can really rotate,with real clothes and real suds. And that’s how the phenomenon of taxi advertising was given a whole new dimension.

Awards

  • 2x New York festivals Gold
  • London International Awards Gold
  • Eurobest Bronze
  • ADCN Nomination