Mess with the DJ
Even though Bavaria was the beer of choice at several music and dance festivals, visitors were not really aware of the brand’s presence. To make sure that this would not happen again, we launched ’Mess with the DJ’ – Bavaria’s very own and very odd contribution to the event line-up. In the run up to the festivals, we asked people to go to messwiththedj.nl and pick tracks which they felt were extremely difficult to mix into a live DJ set. The top 50 of these tracks – ranging from Dutch folk songs to country and western classics – were used as random challenges at the live events, messing with the sets of well known DJ’s ’Wannabe A Star’ and ’Henzel und Disco Nova’.