Microsoft

How do you launch the new operating system Windows 7.5 in an impactful way? The solution was a social experiment with Britt Dekker, The Netherlands most popular soap actress at that time. She received for one week a brand new Windows Phone which was linked to a virtual phone online. The public could for 24 hours a day, 7 days a week watch her live on her mobile

phone and real-time follow what she was doing. In a week the home page takeover got 2,789,000 million unique visitors and the website detelefoonvanbritt.nl attracted another 600,000 unique visitors. Each visitor spent on average 4 minutes using the virtual phone from Britt and as a result experienced the new operating system from Windows.