Burnt Mailing

To make entrepreneurs aware of the dangers of fire, we created a spectacular and controversial mailpack commissioned by insurance company Interpolis. Each mailing was manually and partially burnt and finished with a special seal, with a disclaimer of TNT Post. When opening the mailpack, the recipient smelt the aroma of smoke and felt the ashes on their fingers. The fire damage was literally tangible. The desired response objective of 10% was exceeded to more than 17%.


  • Esprix Gold
  • Cannes Lions Silver
  • DMA Echo Leader Award
  • DMA Echo Awards Nomination