Dacia
Certainly Yes
Dacia is a value for money brand. A positioning that suits the Dutch like a wooden shoe. Because we love a good bargain and making a smart choice. For the Dutch market we developed an exclusive 360 campaign: ‘Zeker wel’, meaning ‘Certainly yes’. In this campaign the Dacia buyer is the hero who buys a brand new car and still has enough money left for the other good things in life. Off course that makes some people a little envious. ‘Certainly yes’
